Dedicated to building, designing, and managing websites that deliver effective and intuitive experiences.
What I do
I love using creative problem solving to make things work more efficiently. Identifying areas of opportunity and creating visually stunning web solutions is what I do best.
Web Design
Web Design
Stunning websites designed to engage and convert.
Web Development
Web Development
Custom built with performance, usability and accessibility in mind.
Project Management
Project Management
Well-planned and executed web projects.
Marketing
Marketing
Products which stand up as the foundation of your marketing efforts.
Portfolio
Loopio
Loopio is a B2B SaaS platform that helps enterprise teams win more RFPs. Their marketing website is one of the most complex WordPress builds I've undertaken: a ground-up rebuild spanning 200+ pages, blog posts, landing pages, and resources, all powered by a custom block theme with 15+ purpose-built React blocks and block extensions. The redesign brought a new level of polish and motion to the site, with extensive layout and graphic animations that reflect the premium product behind them. Beyond the build, I continue to own the site's performance day-to-day, running experimentation and analysis through GA4, VWO, Hotjar, and custom tooling to continually improve conversion rates.
Playsthatwork
playsthatwork creates immersive, theatre-based learning simulations that help organizations build the skills that actually stick. The site pairs a moody navy and warm cream palette with loose line-art illustrations, fluid organic shapes and wave animations, and a bold yellow accent that keeps the energy alive without undercutting the professionalism. The overall feel is somewhere between a boutique consultancy and a creative studio, purposeful and polished, but with a sense of play baked in.
Fayzebuilt
Fayzebuilt is a fine custom home builder serving Greater Victoria, BC. The site pairs the weight of their craft with a quiet confidence in its design: a deep charcoal canvas gives way to crisp white sections as you scroll, with the colour transitions timed to feel like turning the page of a well-made book. The typography is refined and unhurried, the photography does the selling, and every layout decision gets out of the way of the work itself.
Sagebear Professional Development
Sagebear is a professional development company helping high-potential professionals unlock the next stage of their careers. The site is a single-page experience with a calm, confidence-inspiring aesthetic. Soft sage tones, generous white space, and understated typography create an environment that feels as considered and intentional as the coaching itself.
Eric Brunt Media
Eric Brunt is a Canadian filmmaker and storyteller on a mission to preserve the firsthand accounts of Canada's last remaining World War II veterans — before those voices are gone forever. The site balances the gravity of that mission with a clean, editorial aesthetic: a muted blue palette, strong typographic hierarchy, and generous white space let the veterans' portraits and personal stories take centre stage. The result feels less like a website and more like a living archive.
Mosi Florentine
Mosi Florentine is a bakery, cafe, and gelateria in Victoria, BC. The website takes a distinctly editorial approach — a rich forest green canvas anchors the layout, while an asymmetric mosaic of location cards creates a dynamic, magazine-like grid that feels more like a curated lookbook than a typical restaurant site. Warm food photography, serif type with strong hierarchy, and a restrained olive and cream palette give the whole thing an unhurried, old-world charm that mirrors the brand's Italian roots.
Experience
Freelance
2020 - Present
Web Designer and Developer
Details
Design and build high-quality websites for clients across industries, with a focus on performance, conversion, and craft. Every project is guided by a clear strategic lens — content, structure, and interaction all serve a purpose. Bring a rare combination of strong visual design, front-end development depth, and marketing intuition to each engagement.
Loopio
2024 - Present
Web Performance Manager
Details
Web Performance Manager
Oct 2025 - Present
Own web performance, CRO, and analytics for the Loopio marketing site. Build and maintain custom components and animated front-end experiences, bringing a strong design sensibility to every implementation. Manage the full analytics stack including GA4, GTM, and Hotjar, and lead A/B testing through VWO to optimize conversion across key landing pages. Implement third-party integrations such as ZoomInfo and HubSpot.
Web Design Manager
Aug 2024 - Sep 2025
Led design and development of the Loopio marketing website on the brand and communications team. Single-handedly redeveloped the entire website on a custom WordPress block theme. Collaborated with marketing and product teams to deliver a fast, polished web experience aligned with the product's positioning.
Lighthouse Labs
2023 - 2024
Sr Website Manager
Details
Manage all updates for the Lighthouse website, subdomains and microsites. Working with our marketing team leads and internal development staff, I was responsible for maintaining and improving the customer facing website content.
LaneLight Traffic Technologies
2021 - 2023
Marketing Manager
Details
Handled a wide range of marketing tasks including digital advertising, SEO, copywriting, website design and marketing strategy. Managed and upgraded the company website while creating a robust online digital advertising campaign.
Tempo Web Solutions
2020
Co-Founder, PM & Developer
Details
Co-Founded and operated a web solutions company. Handled all inbound and outbound sales, client communication, project management/coordination and content creation. Built and managed custom WordPress websites from requirements to launch, working with HTML, CSS(SCSS), JavaScript and PHP. Greatly improved knowledge of Google Analytics, Google Ads, content creation, SEO skills and communication/management abilities.
Caorda Web Solutions
2018 - 2020
Account/Project Manager
Details
Created a link between my team and our clients. Gained skills such as writing proposals, defining and writing formal requirements, managing a team and problem-solving. Learned about content management systems, managing projects with large budgets, writing quality content and working independently. Managed a book of 200+ clients and launched 30+ projects over two years, providing marketing strategy for clients such as the BC Provincial Government, United Way of Greater Victoria, Roy Group and Victoria Hospitals Foundation.
Want to chat?
I love making new connections and starting conversations. Hit the button below to send me an email and I will get back to you shortly. I am currently taking on new clients, so feel free to reach out if you are interested in seeing what I can do for your business.